Design Thinking Deep Dive
4-Session Workshop
Online Sept 22, 29, Noon - 2:00
Live Oct 4, 10:30 - 12:45, Oct 5, 10:00 - 12:30
www.inbydes.com/sachs2
Welcome to the Design Thinking Deep Dive!
This 4-session workshop is designed to build the innovative strength of the Sachs Media team!
We will explore Design Thinking as a practice for addressing client needs in the strategic communications industry. Participants will work in teams progressing through the phases of Design Thinking - Empathy, Ideation, and Prototyping, learning some of the most productive and innovative methods for meeting client needs.
Meet the Facilitator
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Ken Baldauf
Florida State University, Founding Director, Innovation Hub, CEO, Innovation by Design LLC, ken@innovation.fsu.edu
Ken Baldauf is the Founding Director of Florida State University’s Innovation Hub, where students from all disciplines work together, utilizing Design Thinking with emerging technologies, to confront the demanding and complex problems of our day. After over 25 years as an FSU faculty member with a background in music and computer science, Ken has pivoted from machine to human, now fostering curiosity, creativity, compassion, and innovation across the disciplines. Through his Innovation by Design class, and through a wide variety of workshops, design sprints, and boot camps, Ken and his team teach and facilitate Design Thinking sessions that win hundreds of new enthusiasts each year. Ken has authored several textbooks, collaborated with Cengage Learning Publishing to create an online learning framework, has presented at educational conferences around the world, and consults with businesses and organizations in order to increase their creative and innovative potential.
Workshop Goals
Design Thinking has been embraced by many businesses and organizations as a key method of innovative product and service development that provides a competitive advantage. Participants in this workshop will:
Gain a working understanding of the Design Thinking process as a tool for innovation,
gain experience facilitating Design Thinking,
develop a culture of creativity and innovation within the organization, and
explore ways Design Thinking can be implemented in you organization to drive empathy and collaborative problem-solving.
Prep & Pre-work
Participant Prep
Design Thinking is collaborative, empathetic work that is best learned by active doing rather than passive listening. Here are some ground rules to set expectations and insure a successful workshop!
You will be working in a team through a sequence of exercises to develop solutions. We ask that participants are fully engaged for the entire duration of the workshop - from beginning to end, to support your team.
Dress as CASUAL as is reasonable within your work environment. We want everyone to be relaxed and comfortable to maximize creativity.
Participate with an open mind ready to empathize with other’s perspectives.
Electronic devices are welcome as tools for research related to the design work you will be engaged in. Breaks are provided for checking email and texts.
Pre-work
You will benefit from becoming familiar with Design Thinking prior to the workshop. Take a few minutes to read the article Design Thinking Comes of Age (Harvard Business Review), and/or view the video What is Design Thinking? An Overview (AJ & Smart).
Take the personality test at https://www.16personalities.com/ and make note of your personality type for use at the workshop.
Tech Prep
Our remote sessions will be technically challenging for some as you will be working in two applications simultaneously:
Zoom breakout rooms will be used for team communications and
Miro virtual whiteboard will be used for visual collaboration
It will help immensly if you are familiar with both applications prior to the workshop. Assuming most are familiar with Zoom already, please familiarize yourself with Miro:
Set up an account at https://www.miro.com
Open the Miro dashboard and create a new board for practicing
Watch the short video at https://www.youtube.com/watch?v=kRdtn8G4tII and practice along.
Tentative Agenda
Each of the linked activities are described at www.innovation.fsu.edu/design .
The first two sessions will be held online at https://fsu.zoom.us/my/kenbaldauf .
The last two sessions will be held at the company retreat at Cascades.
Session 1
Online Sept 22, Noon - 2:00
Intro, Planning, and Empathy
(00:00) Welcome and Introductions
(00:10) Short Presentation: Intro to Design Thinking
(00:20) What is Design Thinking? [video]
(00:25) Design Challenge Reveal
(00:30) Client Interview - Tom Glennon
(01:00) 5-minute Break
(01:05) Teaming
Group Personalities & Roles
Announce Teams
(01:15) Miro Practice
(01:25) Planning
(01:25) Stakeholder Mapping
(01:35) Context Mapping
(()1:45) Ethnographic Research
(01:55) Reflection
(02:00) Conclude
Session 2
Online Sept 29, Noon - 2:00
(00:00) The Power of Empathy [video]
(00:05) Field Observations [video]
(00:10) One-on-one Interviews
(00:20) Personas and Empathy Maps
(00:30) Client Interview: Sabin Bass
(00:45) 5-minute break
(00:50) Journey Mapping
(01:05) Sense-making Affinity Map
(01:20) Identifying Key Insights
(01:30) Reframing
(01:55) Reflection
(02:00) Conclude
Session 3
Retreat Session Oct 4, 10:30 - 12:45
(00:00) Orientation
(00:10) Finalizing Reframed HMW
(00:25) Brainstorming First Burst with 2 WILD IDEAS
(00:40) Solutions A-Z
(00:50) Thinking Wrong
(01:00) 10-minute break
(01:10) Brand Hack
(01:25) Valid Solutions discussion
(01:30) Idea Filtering - Top three ideas
(01:45) Gallery Stroll
(02:05) Selection Based on Feasibility & Impact
(02:10) Reflection
(02:15) Conclude
Session 4
Retreat Session Oct 5, 10:00 - 12:30
Prototyping, Presenting, Synthesizing
(00:05) Storyboarding
(00:10) Storyboarding Activity
(00:40) Other Prototyping Tools
Paper Prototyping
Digital Prototyping
Physical Prototyping
Acting it Out
Storytelling
(00:45) Presentation Prep
(01:10) 10-minute Break
(01:20) Group Presentations
(02:00) Synthesizing
How might we incorporate Design Thinking into the SACHS culture, processes, and day-to-day operations to maximize and standardize our creative, innovative spirit, and build on our outstanding reputation?
(02:30) Conclude
How might we incorporate Design Thinking into the SACHS processes, and day-to-day operations to maximize and standardize our creative, innovative spirit, and build on our culture of Innovation?
A Culture of Innovation
Has its roots in empathy and mutual respect
Respects open communication and candid feedback
Asks the right questions
Believes innovation comes at the intersection of perspectives
and that everyone has the ability for creative genius
Values fresh perspectives over entrenched belief systems
Values expertise
Works to fully understand all aspects of a problem before developing a solution
Demonstrates ideas rather than explaining ideas
Seeks continuous feedback to improve solutions to perfection
Celebrates its victories
The Sachs Media Approach
Relative to Design Thinking
Research to uncover actionable insights that drive strategy
Rip through the ambiguous veil and find clarity
Understand audiences
Tell our client’s stories and reframe perspectives
Provide sure-footed strategies
Teams
Boards
Team 1: https://miro.com/app/board/uXjVMiLccD8=/?share_link_id=499061099179
Team 2: https://miro.com/app/board/uXjVMiLccMw=/?share_link_id=189583287397
Team 3: https://miro.com/app/board/uXjVMiLccPw=/?share_link_id=961713768100
Team 4: https://miro.com/app/board/uXjVMiLccU4=/?share_link_id=354578217374
Team 5: https://miro.com/app/board/uXjVMiLccWM=/?share_link_id=117989796032
Team 6: https://miro.com/app/board/uXjVMiLccRc=/?share_link_id=73405440259
Team 7: https://miro.com/app/board/uXjVMiLccTw=/?share_link_id=786262722337
Our Design Challenge
How Might We help potential members recognize the value provided by CHP so that they might live a more healthy, productive life.
Resources
Links to resources used in the workshop are provided in the agenda above. Key resources that you may want to access for further study are provided below.
Ken’s Design Thinking Class Content
Design Thinking Miro Template - email Ken with your Miro account name if you have trouble copying the template.
Proper Materials for Design Thinking
Design Thinking can be practiced remotely online using digital whiteboards and sticky notes with online software such as Miro, in person using real whiteboards, sticky notes and markers, or a combination of the above. FSU classes meet in person with each student bringing a computer and teams working on virtual whiteboards. If you wish to work with paper, here is what you will need:
Post-it Super Sticky Notes, 3x3 inch - two pads (140 sticky notes) per participant (a variety of bright colors): https://www.amazon.com/Post-Sticky-Sticking-Collection-654-24SSMIA-CP/dp/B01D8F5FKS/ref=sr_1_8
Black Sharpie permanent marker (fine point) - one per participant:
https://www.amazon.com/Sharpie-30001-Permanent-Markers-Point/dp/B00006IFHD/ref=sr_1_5_mod_primary_newFat Black EXPO Markers - one per team*:
https://www.amazon.com/80661-Low-Odor-Markers-Chisel-4-Count/dp/B0019DEBS4/ref=sr_1_8_mod_primary_snsPost-it Easel Pads 25x30" - 15 sheets per team*:
https://www.amazon.com/Post-Sticky-Premium-Sticking-559/dp/B00006IA9F/ref=sr_1_6
*five participants per team
If you have any questions, comments, or just want to connect for a casual chat don’t hesitate to contact Ken Baldauf at ken@innovation.fsu.edu or on social media.